IRI has unveiled the most successful consumer packaged goods launches for 2016.
In the convenience-store arena, median year-one sales across the top 10 IRI New Product Pacesetters were $23.4 million, demonstrating the power behind consumers’ ongoing quests for healthy and indulgent personalized experiences.
“Personalization is perhaps the most talked about, and desired, phenomenon in marketing today,” said Susan Viamari, vice president of Thought Leadership for Chicago-based IRI. “Products that are delivering small and powerfully targeted solutions that grab consumers’ attention and make them feel and look great are resonating and are making a huge impact.”
While health and wellness brands continue to dominate, four of the top 10 c-store brands (based on total year-one dollar sales) were energy drinks. Granted, they too were boasting qualities such as zero sugar and zero calories.
Click through to discover which brands were tops …