Find Out What C-Store Operators Think About Your Product
Do you know the new-product success rate? According to a Booz, Allen and Hamilton study, for every seven new product ideas, about four enter development, 1.5 are launched and only one succeeds. The convenience retailing industry acts as an incubator for many of these success stories. In that spirit, for the 13th consecutive year, CSP magazine is calling for submissions for the 2016 edition of its Retailer Choice Best New Product Contest.
Between now and June 24, both retailers and suppliers can submit their choices for best new product in 27 key categories within the c-store industry. Submissions can be made by visiting www.cspnet.com/2016bestnewproduct to fill out a form, or by listing the company name and product with the hashtag #CSPnpc2016 on Facebook, Instagram or Twitter.
Eligible submissions include products available in c-store formats between Aug. 1, 2015, and July 31, 2016. Products nominated should show innovation, uniqueness and groundbreaking advancement in a product or service category.
You may nominate as many products as you like; each nomination is free.
“In today’s retail landscape, there’s even more of an immediacy to new products,” says Abbey Lewis, Editor in Chief, Convenience Store Products magazine. “Manufacturers understand the cut-throat nature of product allocation within the c-store. As the leading authority in the convenience industry, we’ve heard suppliers say winning CSP’s Retailer Choice Best New Product Contest is considered as validation of their new-product efforts, that their new product has arrived.”
Following the close of the nomination period, retailers operating in the channel will have a chance to vote on the top 3 finalists in each category. Finalists are chosen by a panel of CSP magazine’s editorial team.
Winners will be announced during the NACS Show®, with an in-depth story in the December 2016 issue of CSP.