Following the release of The Hershey Co.’s fourth-quarter sales and earnings statement—in which key chocolate brands grew even as net sales declined 1.6% (full-year net sales increased 1%)—top management is looking forward to 2018. The company plans to invest aggressively its organic and new brands, the newest being those that joined the company following its acquisition of Amplify Snack Brands in December.
“In 2017, we continued to strengthen our core chocolate brands, positioned our snacks business for ongoing success and increased adjusted operating profit margin,” said Michele Buck, Hershey’s president and CEO, in a statement. “We continue to drive strong growth in our core chocolate brands as Reese’s, Hershey’s, Kit Kat and Kisses combined retail takeaway was solid, up 2% in the fourth quarter and 5% for the full year.”
Buck said the organization is optimistic about the acquisition of Amplify “as we now have a meaningful presence, with the addition of the SkinnyPop brand, in the fast-growing warehouse salty-snack aisle.”
Hershey intends to bring scale and category-management capabilities to this subsegment to capture more consumer snacking occasions with a broader portfolio of brands. In addition to these, other confectionery and warehouse-based snacks include Hershey’s Cookie Layer Crunch Bar and Hershey’s and Reese’s Popped Snack Mix and Dipped Pretzels, which continue to perform well in the marketplace, the company said.
Click through to see what’s on tap in 2018 for Hershey’s new and existing bands.