Reese’s Outrageous Product Promotion

reese's outrageous

Reese’s newest candy bar has arrived in convenience stores, and the brand is promoting it with outrageous fan initiatives.

Reese’s Outrageous Bars are available nationwide from The Hershey Co. for a suggested retail price of $1.09 for a regular size, $2.09 for king-size and $3.89 for a 10.5-ounce bag. They are made with Reese’s creamy peanut butter, caramel and Reese’s Pieces candy and are coated in milk chocolate.

To celebrate the launch, Reese’s encouraged fans to share stories of “outrageous Reese’s fandom” on May 18, “I Heart Reese’s Day,” on social media using the hashtags #ReesesOutrageous and #Contest. The winner will receive free products and $10,000, while the first 100 entries get a box of Reese’s Outrageous Bars. The promotion will run until June 1.

“The Reese’s brand has the most passionate and outgoing fans in the world,” said Eric Bowers, brand manager for Reese’s. “To celebrate the launch of Reese’s Outrageous, there is no better way than taking inspiration from our fans. We’re taking our fans’ passion to the next level, not only with this outrageous new product but by re-creating their Reese’s fandom in epic ways.”

Reese’s has supported its fans who’ve made the brand part of their everyday lives. Here are three examples of die-hard fans who have already made the most of Reese’s promotion …

reese's bathtub

When Reese’s discovered Jon Ernst spent an entire grocery-store gift card on Reese’s products and filled his bathtub with them, the brand created an “outrageous Reese’s oasis” in his backyard with a swimming pool full of the brand’s products.

reeses cake tweet

While driving to the grocery store to purchase a Reese’s Peanut Butter Egg, Ivy Mitchell tweeted about wanting the product as her wedding cake. After seeing this, Reese’s delivered the requested cake right to her door.

reeses

After noticing Brad Whiteside’s homemade custom refrigerator that dispensed Reese’s Miniatures, the candy brand said it would bring the invention to a local shopping center in Garland, Texas, the fan’s hometown, on May 18 to dispense free chilled Reese’s Outrageous Bars in celebration of "I Heart Reese’s Day."