The States of Holiday Candy

A state-by-state breakdown of top holiday candy preferences from online candy retailer CandyStore.com places M&M's, Pez and others among the pacesetters of top holiday candies.

“Jolly Ranchers and Starbursts don't seem like holiday candy to most (but they in essence are),” said Clair Robins, content strategist with CandyStore.com. “Candy corn and its variants still sell very well. Michigan, especially, loves it.”

Digging deeper, Saratoga Springs, N.Y., residents “enjoy eating pieces of the Peppermint Pig as part of their sweet Christmas tradition. Many residents of Massachusetts grew up enjoying sweet ribbon candy during the holidays, while in Ohio the candy of choice is always Buckeyes: peanut butter fudge partially covered in chocolate,” she said.

This year, Americans will spend $1.93 billion on holiday candy, according to the National Confectioners Association. That’s an average of $110 spent per person on candy and food during this festive time, according to the National Retail Federation.

Click through to view the top candy brands and overall preference in all 50 states and the District of Columbia. 

M&M's

M&M's

Nine states ranked M&M's their top holiday preference (Connecticut, Idaho, Iowa, Kentucky, Minnesota, Rhode Island, Tennessee, Virginia and Wyoming), outpacing Pez by one state and candy canes by two. 

Pez

Pez

Eight states (Arizona, Louisiana, New Mexico, Ohio, the Carolinas, Texas and Wisconsin) recognize Pez as an iconic holiday option—perhaps because it makes an ideal stocking stuffer. 

Candy canes

Candy canes

Candy canes rule in seven states: Delaware, Georgia, Maine, New Hampshire, Pennsylvania, Vermont and Washington.

Starburst

Starburst

Four states prefer Starburst come holiday time: Arkansas, Hawaii, Missouri and Oklahoma. 

Peppermint bark

Peppermint bark is a leading option in California, Kansas, Nevada and West Virginia. 

Skittles

Skittles are what residents in Florida, Massachusetts, Montana and New York reach for the most during holidays.

Reese’s Pieces

Reese’s Pieces

Reese’s Pieces is a top selection in Maryland, while Reese’s Minis scores highest in Oregon, South Dakota and New Jersey.

Hershey Kisses

Hershey Kisses

Hershey Kisses are all the rage in Alaska, Colorado and Nebraska. 

Reindeer Corn

Reindeer Corn

Reindeer Corn from Jelly Belly is a top seller in Alabama, Michigan and Utah. Reindeer Corn is classic candy corn in Christmas colors of red, white and green and is available in a 7.5-ounce gift bag. 

Jolly Rancher

Jolly Rancher

Jolly Rancher is the top option for those residing in Illinois and the District of Columbia.

Snickers

Snickers can find its top holiday fans in Indiana and Mississippi. 

Chocolate Santa

Chocolate Santa

Chocolate Santa is the top selection in one state: North Dakota.