A state-by-state breakdown of top holiday candy preferences from online candy retailer CandyStore.com places M&M's, Pez and others among the pacesetters of top holiday candies.
“Jolly Ranchers and Starbursts don't seem like holiday candy to most (but they in essence are),” said Clair Robins, content strategist with CandyStore.com. “Candy corn and its variants still sell very well. Michigan, especially, loves it.”
Digging deeper, Saratoga Springs, N.Y., residents “enjoy eating pieces of the Peppermint Pig as part of their sweet Christmas tradition. Many residents of Massachusetts grew up enjoying sweet ribbon candy during the holidays, while in Ohio the candy of choice is always Buckeyes: peanut butter fudge partially covered in chocolate,” she said.
This year, Americans will spend $1.93 billion on holiday candy, according to the National Confectioners Association. That’s an average of $110 spent per person on candy and food during this festive time, according to the National Retail Federation.
Click through to view the top candy brands and overall preference in all 50 states and the District of Columbia.