Hispanic shoppers consume more natural, organic and better-for-you items than the overall U.S. population. New data, according to Jacksonville, Fla.-based full-service marketing firm Acosta, suggests manufacturers in the natural, organic and better-for-you space have a bona fide chance of generating higher sales by targeting this emerging healthier-eating consumer set.
Hispanic consumers’ purchasing growth in seven categories illustrates how natural and organic resonates more deeply with Hispanics than it did five years ago—regardless of the comparisons with the general populace.
Acosta found that 44% of Hispanic shoppers in fall 2016 said they are trying to eat healthier by buying natural foods, compared to only 26% who did so four years earlier. And 39% said that during the fall season 2016, they ate organic foods despite the premium price attached to these varieties, compared to 31% in 2012, according to the study.
Click through to see the seven natural and organic product categories that index highest with Hispanic consumers, and how they might fit into the c-store space.