Though customer satisfaction is down for certain consumer packaged goods (CPGs) brands, compared with last year, they still score favorably among consumers, according to the American Customer Satisfaction Index (ACSI) Nondurable Products Report. The ACSI is an economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. It uses data from interviews with about 180,000 customers annually to help determine customer satisfaction with more than 300 companies in 43 industries and 10 economic sectors.
Two broad-based trends that ACSI found are:
- Consumers seem less receptive to the reinvention of nostalgic products, and it may be difficult to change opinions about their nutritional value.
- Consumers, when it comes to the breakfast category, are forgoing foods that were once considered healthy, as sales of ready-to-eat cereal and traditional yogurt are down.
Click through to see several CPGs spotlighted on the ACSI nondurable products list for 2017.