9 C-Store Products Ranked Among Most Satisfying

devour frozen meals

Though customer satisfaction is down for certain consumer packaged goods (CPGs) brands, compared with last year, they still score favorably among consumers, according to the American Customer Satisfaction Index (ACSI) Nondurable Products Report. The ACSI is an economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. It uses data from interviews with about 180,000 customers annually to help determine customer satisfaction with more than 300 companies in 43 industries and 10 economic sectors.

Two broad-based trends that ACSI found are:

  • Consumers seem less receptive to the reinvention of nostalgic products, and it may be difficult to change opinions about their nutritional value.
  • Consumers, when it comes to the breakfast category, are forgoing foods that were once considered healthy, as sales of ready-to-eat cereal and traditional yogurt are down.

Click through to see several CPGs spotlighted on the ACSI nondurable products list for 2017.

Hershey's

hershey cherry cheesecake

Hershey’s registered strong satisfaction growth (2%) to earn 86 points on the ACSI. The company has successfully adapted to consumer preferences by launching new products, removing artificial ingredients and making nutritional information more available, according to the report. 

Quaker Oats

quaker breakfast flats

PepsiCo-owned Quaker Oats reaped the benefits of the popularity of oats, placing the brand behind Hershey's with 84 points, up 1% over last year. Quaker's adept social-media presence helped capitalize on that trend, according to ACSI. 

Conagra

conagra simply steamers bowls

On the strength of its revamped frozen meals, Conagra shined with 82 points, up 2% over last year. Slower-selling products have been discontinued and replaced by new offerings that emphasize nutritional value, rather than weight loss, according to the report. 

Kraft Heinz

devour frozen meals

Tied with Conagra, Heinz was once the top scorer in the entire ACSI, but Kraft Heinz slipped slightly (1% to an 82-point score). No doubt, the company will look to gain traction in next year’s index, and do so on the strength of new innovations. 

General Mills

pillsbury minis chocolate cake bites

Also tied with Conagra at an 82 index were four CPGs, including General Mills, which recently launched General Mills Fiber One Layered Chewy Bars and Pillsbury Mini Chocolate Cake Bites.

Coca-Cola

coca cola zero sugar

A 5% gain (to an 85 index score) propelled Coca-Cola to first place in the beverage sector in terms of percent index growth. In August, Coca-Cola released Coca-Cola Zero Sugar, helping to boost customer satisfaction to a level it hasn't exceeded since 2000. 

PepsiCo

pepsico lifewtr water

In a dead heat with Coca-Cola is PepsiCo (up 1%) at 85. It won fans by embarking upon a global sustainability agenda designed to foster continued business growth that responds to changing consumer and societal needs. The effort is expected to be completed by 2025. 

Small brewers

rogue pumpkin patch ale

Customer satisfaction with breweries climbed 1.2% to 84, driven by a 4% gain for craft beer. Smaller breweries lead the category with a combined score of 85. 

Large brewers

millercoors zumbida

Both Anheuser-Busch InBev (unchanged) and Molson Coors, which acquired MillerCoors last year, are deadlocked at 84, which is 4% higher than the score earned by MillerCoors in 2016.