The importance of clarity related to nutritional attributes listed on package labeling is on the rise, according to Nielsen research, particularly as consumers become increasingly focused on product and label transparency.
Sales of conventional products are declining, Nielsen said. Meanwhile, sales of products that tout simple, clean, sustainable and "free-from" attributes are on the rise. In addition to causing sales growth outpacing that of conventional products, the wave of transparent and clean-label products is also changing the assortment on store shelves as retailers look to satisfy consumer needs, the research indicated.
Moreover, the growth of clean labels isn’t limited to natural and specialty retailers but represents a mainstream movement: Ninety-three percent of U.S. households have purchased a clean-label product at grocery stores, while 70% have done so at mass merchandiser/supercenters and 31% at club stores, according to Nielsen.
Across generations, millennials and Gen X consumers are more likely to seek out and purchase products labeled organic, GMO-free and free from added hormones.
What follows are nine new products—and specific product types—that are packaged with clean and free-from labels—several of which debuted in mid-September at the Natural Products Expo East in Baltimore, Md.