The company is launching its first consumer product, the TopaCan ashtray. It is regarded as the only ashtray that snaps onto an empty beverage can. Users attach TopaCan to the can and then extinguish a cigarette by rotating the device. It is also applicable for cigars and hand-rolled and smokeless tobacco. The is a viable replacement for car ashtrays, which are not equipped in most modern vehicles, the company says. TopaCan is available for an SRP of $6.99.