C-store retailers “need to think about the store as the consumer does—an ecosystem of products and services across the entire store that solves a purpose, fulfills a need or provides an experience,” said Mary Kay O’Connor, vice president of special projects for Madison, Wis.-based International Dairy-Deli-Bakery Association (IDDBA).
Across dairy’s multiple segmentations, O’Connor said that understanding dairy shopping trips “helps you understand how to capitalize better on natural connections in the store to sell more products, make visits easier for shoppers and more beneficial for your store’s sales growth.”
O-Connor said that dairy products in the c-store “fit well in this equation. They are fresh, nutritious, minimally processed foods often packaged as single-serve [items] that can be enjoyed on the run. They have a strong sales partnership with other items in the store.”
What follows are 13 dairy options across various segments, including fluid milk, cup yogurt, fruit smoothies, drinkable yogurt, cheese and more, that can be merchandised alone or in tandem with other categories.