Many convenience retailers might use the following snapshot to describe their packaged ice-cream category: A few leading brands dominate, thanks to the influence of their wholesaler-distributor. Unlike supermarkets, not many grass-roots, cutting-edge brands achieve placement, and pack sizes are mainly singles and pints with the occasional half-gallon. There’s marginal activity around price, promotion or display tactics to entice consumers.
There is innovation, however, in dispensed ice cream, where frozen custards, smoothies and f’real are leading the charge to contribute to dollar, unit and profit performance.
However, in recent months, there are a number of new premium options arriving to market—some spouting healthy, “free-from” ingredients while maintaining high flavor and taste attributes.
Chicago-based Mintel International’s April 2017 Ice Cream report notes that the “expansion of premium (ice cream and frozen novelty) offerings with natural, simpler formulations is a trend that’s unfolding and likely to shape the market going forward, with the integration of more natural ingredients and simpler formulations.”
Click through to view 10 brands that are appealing to consumers across values such as indulgence, health, fun and even social advocacy.