Bud Light Lime Straw-ber-Rita

Published in Convenience Store Products Magazine May/June 2015

This one’s for the ladies. Only approximately 30% of Bud Light drinkers are female, whereas about 65% of A-B’s Ritas drinkers are women, Pat McGauley, vice president for innovation at Anheuser-Busch, told Bloomberg last June. In general, Bud Light Lime had the highest sales among leading progressive adult beverages in 2014, and IRI’s data shows that the Bud Light Lime Straw-Ber-Rita is shaping up to be one of the most popular flavors in the Lime-A-Rita line extension. The drink is 8% alcohol by volume and has 198 calories, zero fat and 23.6 grams of carbs per 8-ounce serving.

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