10 Sparkling-Water Options to Enhance the Cold Vault

bottled sparkling water

Nestle Waters North America has plans to drive significant growth across the sparkling-water category, applying its sparkling expertise from premium brands Perrier and S.Pellegrino to its regional spring-water brand portfolio.

This effort is demonstrated via the February rollout of a new and updated line of sparkling spring waters—complete with additional flavor types and packaging choices.

“Following rapid growth over the past few years, the sparkling-water category is now mature enough for us to make a significant investment in developing this extensive line of mainstream sparkling offerings from our regional spring-water brands, each of which is the top-selling still spring-water brand in its market,” Antonio Sciuto, executive vice president and CMO for Nestle Waters North America, said in a statement.

According to Euromonitor, the sparkling water category grew 70% from 2011-2016 and is expected to reach $3.1 billion by 2022.

It’s a good time to get ambitious with all segments of bottled water expansion—from sparkling to spring, protein and purified. The International Bottled Water Association (IBWA) recently revealed that all subsegments of the bottled water category are eclipsing soft-drink sales volume.

In a Harris Poll of 3,300 American adults centered around consumers’ bottled-water tendencies, 63% said bottled water is among their “most preferred” beverage, edging out coffee at 62% and soft drinks at 58%. 

Click through to view 10 sparkling waters ripe for convenience-store shelves—plus findings from the IBWA/Harris Poll.

1. Poland Spring

poland spring sparkling water

Nestle’s sparkling-water rollout encompasses 10 new flavors, bold design changes and new packaging. The products come labeled as part of six Nestle Water brands: Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead. This initiative also includes the introduction of 12-ounce cans. A burst of effervescence without the sugar and calories, Poland Spring Sparkling comes in regular and flavored varieties with three ingredients: spring water, natural fruit essence and bubbles, the company said.

2. Waterloo Sparkling Water

waterloo sparkling water

In the context of people’s water-drinking habits, 15% of respondents to the IBWA survey said they “only” drink some type of bottled water, compared to 12% who said they only drink tap or filtered water.

Packed in 12-ounce cans, Waterloo Sparkling Water features bold, colorful packaging in seven flavors: Original, Black Cherry, Watermelon, Coconut, Lemon, Lime and Grapefruit.

3. Kopu

kopu sparkling water

Sixteen percent of those polled said they “mostly” drink bottled water, while 23% said they mostly drink tap or filtered water, which leaves about 34% who drink evenly between the two options. (One percent of people said they didn’t drink water at all.)

A pure sparkling water from New Zealand, Kopu is sourced from an aquifer thousands of feet below the dormant volcanoes of New Zealand’s Bay of Plenty. The water is then infused with pure effervescence to create Kopu’s signature luxurious taste, the manufacturer said.

4. Cascade Ice

cascade sparkling water

Concerning the “why” behind water consumption, Harris/IBWA found that 94% of consumers consider it to be a healthier choice than soft drinks, and 72% said a lack of artificial sweeteners is important when choosing drinks.

Zero-calorie Strawberry Orange Mango recently joined Cascade Ice’s 21-flavor lineup—the result of a public vote on the company’s Facebook page to determine its newest flavor. Some other flavors include Strawberry Lemonade, Coconut, Blueberry Watermelon and McIntosh Apple.

5. Skinnygirl Sparklers

skinny girl sparklers

Sixty-nine percent of consumers surveyed said they have a preference toward lower calories. Overall, 90% said they consider bottled water a healthy and convenient beverage, with 86% harboring positive opinion of bottled water.

AriZona Beverages’ Skinnygirl Sparklers are mixed with real fruit juice, six vitamins, superfruit extracts and green-tea polyphenols.

6. Aquafina

aquafina flavor splash

Bottled-water drinkers are more inclined to recycle their bottled water containers than those who indicated that soda is among their most preferred beverages, which is consistent with a 2016 PET study that found bottled water is the No. 1 most recycled product in curbside recycling systems, with a rate of 53.1%, compared to soda bottles, which was 20.4%.

Coca-Cola Co.'s Aquafina FlavorSplash liquid water enhancers are available in squeezable packages, each with 24 servings. Flavors include So Strawberry, World Peach and Berry On.

7. Deer Park

deer park sparkling water

Nestle’s regional spring-water sparkling portfolio will provide consumers with all new flavors based on consumer insight and testing. In all, the 10 flavors of Deer Park and other regional brands includes Lively Lemon, Lemon Lime, Zesty Lime, Orange, Triple Berry, Summer Strawberry, Raspberry Lime, Black Cherry, Pomegranate Lemonade and Simply Bubbles.

8. Zephyrhills

zephyr hills sparkling water

Other particulars of the new Nestle program include proprietary bottle design, such as a sleek PET bottles resembling vintage glass, and eye-catching labels, including more prominent branding and fruit imagery and new colored caps to accentuate visual brand cues, the company said. The Zephyrhills brand sparkling water, with natural fruit flavors and invigorating bubbles, is sugar-, calorie- and sweetener-free.

9. Ozarka

ozarka sparkling water

Bold new Nestle Waters case pack visuals, including those for the Ozarka brand, are embossed with vibrant and colorful fruit graphics designed to capture attention on shelf and highlight flavor varieties, the Stamford, Conn.-based company said.

10. Ice Mountain

ice mountain sparkling water

With these dramatic changes, Nestle Waters hopes to nearly double the number of regional spring-water sparkling households by the year 2020, as compared to the number of households in 2016, the company said. Ice Mountain Sparkling is available in Lemon, Mandarin Orange, Raspberry Lime and Black Cherry flavors.