Campbell’s, Kellogg and Hershey led the way among convenience-product brands with the strongest consumer reputations, according to a new ranking.
The Reputation Institute released its list of the top 100 U.S. brands based on the reputation equity they have generated (or lost) with consumers. Camden, N.J.-based Campbell Soup Co. vaulted multiple positions to assume the No. 1 spot in this year’s rankings with a score of 82.2 out of 100. Nike, Bose, Barnes & Noble and Kellogg rounded out the top five.
The Reputation Institute, a reputation measurement and management services firm, has published its U.S. RepTrak 100, an annual study of corporate reputation in America, since 2007.
To determine the rankings, the institute surveyed more than 52,000 individuals from January to February 2018. Companies considered typically have revenue of more than $3 billion and brand familiarity with at least 30% of the U.S. general population.
Click through to view the 11 food and beverage companies that earned a spot on the list, as well as the new products they’ve rolled out recently.