Bolthouse Farms is adding a new protein drink line, with added attention to packaging sustainability.
The company’s 1915 Organic juice brand has introduced plant-based beverages made with pea protein and also added two new cold-pressed juices to its existing portfolio. The launch aligns with recent trends: Sales of plant-based foods have grown more than 8% in the past year, according to the Plant Based Foods Association and The Good Food Institute.
The organic protein options come in three flavors—vanilla, chocolate and coffee—and aim to meet consumer demand for more protein, less sugar and fewer calories, the company said. Each cold-pressed flavor—available in watermelon and cucumber—contains 12 grams of protein, 9 grams of sugar and a maximum of 160 calories. They’re also soy-free, USDA-certified organic, vegan and Non-GMO Project verified. They come in 12-ounce bottles and have an SRP of $3.99.
The new products are packaged in sustainable and environmentally friendly bottles that use nearly 25% less plastic than other packaging.