Strongbow Original Dry
In June, Strongbow Hard Ciders is bringing back its Original Dry offering, a dry cider made with a mixture of bittersweet and culinary apples for a crisp, less sweet taste, the company says. It has an ABV of 5% and comes in 16.9-ounce single-serve cans and 16.9-ounce cans in a four-pack. Original Dry will initially be available to on-premise, with off-premise expansion soon to follow. The launch is being supported by a full visibility program with new and impactful POS elements.