Welch’s Sparkling Plus Energy
Welch’s is venturing beyond the juice aisle with Welch’s Sparkling Plus Energy. The limited-release energy-drink line is made with sustainably farmed Welch’s juice and natural energy from organic coffee extract. The line comes in Sparkling Grape and Sparkling Fruit Punch flavors for an SRP of $2.19 per 16-ounce can. The company rolled out the beverages in New York, Philadelphia and Baltimore/Washington D.C., with plans to expand into additional markets.