Xyience redesign and new four-pack

xyience energy drink redesign
Energy drinks
Redesigned cans prominently display the product’s zero-calorie/zero-sugar attributes.

Xyience has redesigned its cans of zero-calorie/zero-sugar energy drinks and introduced a four-pack format. The redesigned can has a crisp, white background and more prominent placement of the product’s zero-calorie/zero-sugar benefits. Each can has a highly visible band of color at the top for consumers to differentiate flavors. The new four-pack is available for an SRP of $6.99 in the brand’s three top-selling flavors: Cherry Lime, Mango Guava and Frostberry Blast. A 16-ounce can is available for an SRP range of $1.99 to $2.29.

 
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