Strong 2017 sales have positioned the Kellogg Co. to move forward with a number of new products and product iterations this year.
Led by its year-round investments in snacking and health/wellness options, Kellogg closed its fourth-quarter 2017 with a net sales increase of nearly 4% year over year.
Its “North America Other” segment, comprised of U.S. frozen foods, Kashi Co. and Canadian businesses, as well as the recently acquired Chicago-based RXBar, increased net sales 9.6% on both a reported and currency-neutral comparable basis.
Kellogg’s U.S. Morning Foods segment’s net sales declined 4.9% on both a reported and currency-neutral comparable basis, as cereal-category consumption remained soft, particularly in the health and wellness cereal segment, said Steve Cahillane, who took over as Kellogg’s CEO last fall.
What follows are several Kellogg brands to keep an eye on in 2018. C-stores can collaborate with Kellogg Specialty Channels, which has the capability to furnish operators with c-store tools and merchandising solutions.