5 Product Mashups Grabbing Consumers’ Attention

kid eating chocolate

Snacking is a hot commodity—so hot, in fact, that every snacking category grew in sales from 2013 to 2016, according to a recent Nielsen report. Given consumers’ constant snack cravings, operators now have an opportunity to separate themselves from competitors with outside-the-box offerings. Moreover, brands are even teaming up to do so.

Here are five product mashups hitting the snacks and candy markets.

Sour Patch Watermelon Slurpee

sour patch watermelon slurpee

Earlier this month, 7-Eleven Inc. brought back Sour Patch Watermelon to the Slurpee machine. Originally introduced in 2015, the flavor became the first featured limited-time offer frozen-carbonated-beverage flavor to outsell two longtime favorites, cherry and cola.

“It’s a drink you have to taste to believe,” 7-Eleven said. “Even then, you probably won’t believe it. It’s that good.”

East Hanover, N.J.-based Mondelez International’s Sour Patch Kids is the top sour-candy brand and a top seller at 7-Eleven stores, the retailer said. In addition to the Slurpee, 7-Eleven is also featuring Sour Patch Watermelon as a 7-Select Soda flavor, crafted by Jones Soda Co., and also in bags of the packaged candy.

Sour Patch-flavored Go-Gurt

sour patch go gurt

Yoplait Go-Gurt has a new Sour Patch Kids flavor, which entered stores this month in Redberry and Blue Raspberry flavors. This collaboration with Mondelez International is a first for Go-Gurt. Like all of its flavors, the Sour Patch Kids varieties are low-fat and do not contain high fructose corn syrup.

Minneapolis-based General Mills’ Yoplait Go-Gurt is the top tube yogurt in the U.S. marketplace, with sales of more than 1 billion tubes in 2017 alone. Mondelez International’s Sour Patch Kids, launched in 1985, is the highest-selling sour-candy brand in the United States, according to the company.

Post Chips Ahoy! Cereal

chips ahoy cereal

Post Consumer Brands and Mondelez International released a Chips Ahoy! Cereal earlier this month as part of its initiative to blend various foods and snacks together in one package.

"After seeing the excitement from our fans when we brought back the beloved Post Oreo O's last summer, we are eager to bring these two new delicious cookie-inspired cereal renditions to the breakfast table," said Roxanne Bernstein, chief marketing officer for Post Consumer Brands.

Lakeville, Minn.-based Post Consumer Brands is the third-largest cereal company in the United States.

Sugarfina’s Tito’s-infused candies

sugarfinas titos infused candies

Beverly Hills, Calif.-based candy boutique Sugarfina recently partnered with Tito’s Handmade Vodka to make two alcohol candies, which are available via Sugarfina’s website. The first, Tito's American Mule Bears—better known as Sugarfina’s "grown-up gummy bears”—are made with ginger beer and Tito’s Vodka and cost $8.50 for a case containing 42 gummies.

The second option, Tito’s Vodka Cordials, are made with dark chocolate and filled with Tito’s vodka. The treats contain a maximum of 5% alcohol by volume. A case of 14 also costs $8.50.

Kit-Kat’s Ruby Chocolate

kit kat ruby chocolate

Last week, Nestle Japan launched a Ruby Chocolate Kit Kat flavor, Chocolatory Sublime Ruby, in Japan, South Korea and online. Kit Kat is the first brand to offer Ruby Chocolate, which was introduced to the market five months ago by Zurich, Switzerland-based cocoa manufacturer Barry Callebaut.