Taco Bell has launched its own private-label tortilla chips, set to emerge in convenience stores and grocery stores nationwide in May.
The quick-service restaurant is entering the packaged-snacks category with a line of chips fashioned after its sauces and flavors. The chips will come in three flavors, two of them based off the chain’s Mild and Fire sauces, and the third will be a Classic option.
The chip bags will feature the chain’s sauce packet designs, as well as its “saucy wisdoms”—the whimsical phrases seen on Taco Bell’s sauce casings. The Classic tortilla flavor is salted, while the Mild chips are seasoned with chili peppers and cumin, like in the brand’s Mild sauce. And the Fire tortilla chips, the hottest flavor, imitate Taco Bell’s Fire Sauce with specks of jalapeno, paprika and chili peppers.
The Fire and Mild options will be sold in 1-ounce, 3.5-ounce, 11-ounce and 30-ounce bags, while the Classic chips will be solid in 1-ounce, 3.5-ounce, 13-ounce and 30-ounce bags. Pricing for the new tortilla chips will vary depending on each c-store and grocery store, the company said.