The competitive meat-snack category is bringing intensity to the merchandising arena, with at least one sure winner: The meat-snack aficionado who’s flush with choices thanks to a slew of new options filling the retail pipeline.
The category is a behemoth, with solid dollar- and unit-growth positions, paced by sales in excess of $3 billion annually, according to Nielsen ScanTrak.
And with the category poised to grow larger, suppliers are eager to oblige the jerky consumer seeking new and exotic flavor profiles and innovative packages. Minong, Wis.-based Jack Link’s recently announced the rollout of five new products to its portfolio that will arrive at retail from February into April.
Meanwhile, the Puget Sound Business Journal recently named Kent, Wash.-based Oberto as its Family Business of the Year. The honor comes as Oberto Brands celebrates its 100th anniversary in 2018.
“This is a true honor for Oberto Brands,” said President and CEO Tom Hernquist. “Oberto has been family-owned for 100 years, and we have always been committed to providing our customers with the highest quality, best-tasting meat snacks.”
Click through to view nine varieties that either recently rolled out or are on the cusp of launching soon.