C-Store ShopperImpact Tracker

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Analytics program
Solution provides insights on purchase behavior and trip dynamics.

The C-Store ShopperImpact Tracker program offers a range of analytics solutions created specifically for c-store retailers. The program expands on VideoMining’s CSI MegaStudy, enabling year-round measurement of purchase behavior and trip dynamics for individual retailers, including benchmarking against an appropriate competitive set of stores based on store types and geography. A customizable online portal provides easy access to tailored modules for optimizing store design and space utilization; improving pump-to-store conversion; innovating shopper marketing and merchandising; maximizing the most loyal shoppers; tailoring offerings to key segments; and providing a framework to test and refine new ideas.

 
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