Swedish Match Longhorn Moist Snuff
Swedish Match is announcing a new visual identity for Longhorn Moist Snuff. The new branding includes gold and silver lids designed to differentiate the loose snuff and pouch products. Pouch cans will feature a Stow and Throw lid compartment that allows consumers to store their used pouches to discard later. The redesign will continue to feature the iconic bull, but with a modernized logotype while using specialty varnishes and metallic inks.