It’s fall, and that means your sports-loving customers are stocking up on beer, chips and assorted snacks for baseball playoffs, college and professional football, and more. But which snacks do shoppers prefer most for these occasions?
Hershey’s, Lay’s and M&M’s are all snack brands sports fans are most likely to purchase this year, according to London-based YouGov BrandIndex. A recent survey conducted by the company asked U.S. fans 18 and older two questions: “[The next time] you are in the store to purchase a snack, which of the following brands would you consider purchasing?” and “Which of the following snack brands have you seen an ad for in the past two weeks?”
Nearly half (48%) of sports fans would “consider buying” Hershey’s the next time they purchase a snack, taking over the top spot from last year’s leader, M&M’s, which fell into a tie for second place with Lay’s, each with 44%.
While Doritos (40%) climbed up a spot and Ritz (37%) advanced two positions compared to the 2016 ranking, Planters (39%) dropped from third place to fifth.
Four snack brands that register high ad-awareness levels in 2017 didn’t appear on the “purchase consideration” top-10 list, including Snickers (21% of sports fans recall seeing an ad in the past two weeks), Yoplait (19%), Reese’s (19%) and Pringles (17%).
Click through to see the entire YouGov BrandIndex’s top 10 “purchase consideration” brands.