In the past five years, coffee buying has increased by almost $1 billion, according to Nielsen research, with much of that increase occurring between 2014 and 2015. Fall and winter months no doubt help stabilize that growth.
Compared to the slight decline in dry coffee sales (-0.8% in dollar sales) over the past year, liquid coffee sales continue to rise. Nielsen didn’t see double-digit growth between 2016 and 2017 like it saw the previous three years, “but few brands would balk at dollar-sales growth of almost 9%,” according to the Nielsen summary.
With the fall season upon us, Nielsen analysts said they’d be remiss if it didn’t "delve into the world of pumpkin-flavored coffee in addition to the general roast arena. And with many things pumpkin, Americans are steadily increasing their consumption of dry and liquid coffee options inspired by the orange gourd.”
Sales of pumpkin-flavored liquid coffees are strong, growing from just less than $400,000 in mid-2013 to more than $13 million in the year ending July 29, 2017, Nielsen research revealed. “Dry coffee inspired by (pumpkin flavoring), however, still dwarfed the liquid varieties, generating $36.6 million in sales for the most recent year.”
Click through to view eight recently launched varieties that can help propel any operator’s dispensed or dry coffee departments.