Heating Up Ice-Cream Sales Trends

Ice cream is a $1.3 billion business across the total U.S. convenience-store channel, accounting for 1% of total c-store sales, excluding gas and lottery, according to IRI.

In the category-management realm, there’s much to chew on: The category actually declined 3% in the 52 weeks ending Dec. 31, 2017, but several subcategories and packages are begging for attention, including frozen yogurt/tofu, ice milk, frozen dairy desserts and ice-pop novelties, as well as bars, cups, cones and sticks.

Here's a look at year-end performance data for the category.