Convenience Store Products | March/April 2015
In This Issue
Strategic intel to help you fight back against cross-channel foes.
Small batch snacks drive big expectations. Candy curb appeal. Courting the female vaper. Coffee climbs upward. The gap narrows between name-brand and private-label products. Behind the Brand: Coca-Cola. And more!
It turns out consumers have a thirst for both national brands and private labels during any given shopping occasion, according to a recent webinar sponsored by Chicago-based IRI. It falls to consumer packaged goods (CPG) companies and retailers to decipher this decision-making process.
During a recent webinar hosted by the National Coffee Association, Nahmias, principal and COO of StudyLogic, Cedarhurst, N.Y., advised the convenience-store channel to pay close attention to made-to-order (MTO) coffee beverages moving forward.
As the prime tobacco customer of convenience retailers, Bubba isn’t going anywhere anytime soon. But if c-store retailers play their cards right, he could be getting a sidekick: Nancy
The beer category saw a bit of an uptick in convenience stores last year, with 3.1% growth in dollar sales and 0.7% growth in case sales, according to IRI. That’s compared to 2013, when sales were up 1.5% and case sales down 1.5%.