Coca-Cola Plans for 100% Recyclable Bottles by 2030

Looks to collect a container for every one it sells

The Coca-Cola Co. aims to collect and recycle 100% of its bottles and cans and make its packaging completely recyclable by 2030 as part of the "World Without Waste" campaign. The initiative—effective as of last week—looks to set a new global standard for beverage packaging, the company said.

The campaign aims to solve the world’s packaging problem by helping people understand what, how and where to recycle, the company said. The brand will work with local communities, industry partners and customers to address issues such as packaging litter and marine debris. It will also collect bottles and cans from other companies to support the cause.

To make its packaging 100% recyclable, the company is building eco-friendly bottles through recycled materials and plant-based resins. It is also reducing the amount of plastic contained in each bottle; it’s looking to make each bottle with an average of 50% recycled content by 2030.

World Without Waste follows Coca-Cola’s water replenishment campaign from 2015, which replenished an estimated 100% of the water the brand uses in its beverages. The brand’s sustainability efforts are part of its big-picture goal to grow with conscience and do things the right way.

“Bottles and cans shouldn’t harm our planet, and a litter-free world is possible,” said James Quincey, president and CEO of Coca-Cola Co. “Companies like ours must be leaders. Consumers around the world care about our planet, and they want and expect companies to take action. That’s exactly what we’re going to do, and we invite others to join us on this critical journey.”

To help tackle existing packaging waste, the company will also continue to work with several regional and local partners, including the Ellen MacArthur Foundation’s New Plastics Economy initiative, The Ocean Conservancy/Trash Free Seas Alliance and World Wildlife Fund (The Cascading Materials Vision and Bioplastic Feedstock Alliance).

Atlanta-based Coca-Cola Co. is the world’s largest total beverage company, offering more than 500 brands in more than 200 countries.