Sales of salty sales in the United States are expected to grow to $29.3 billion by 2022, according to Packaged Facts’ report Salty Snacks: U.S. Market Trends and Opportunities.
A $24 billion category in 2017 with a compound annual growth rate of almost 4% from 2012 to 2017, salty snacks have much upside; however, they still face stiff competition from chocolate and nonchocolate confections, cookies and crackers, said Packaged Facts, Rockville, Md. A threat also looms from food choices perceived as healthier, such as nuts, seeds and dried and fresh produce.
Future growth is expected to come from products “that are as flavorful as possible but also as healthy and nutritious as possible to satisfy the growing demand among consumers who want to indulge without the guilt,” the report said.
“New taste and flavor combinations will continue to flourish as better-for-you snacks will continue to use alternative (non-potato) ingredients and include different proteins, grains, vegetables and superfoods," the report said. "Product developers will also evolve technology to continue developing different shapes and textures.”
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